Miami Beach Resident Guide → Marketing, Branding, Print
I designed the latest edition of the Miami Beach Resident Guide, ensuring it aligned with the city’s branding guidelines while showcasing the beautiful beaches, parks, and popular attractions that make Miami Beach unique. Distributed to all 82,475 residents, the guide serves as both a community resource and a celebration of the city, providing residents with essential information, services, and resources to support their everyday needs. To ensure accessibility for the city’s diverse population, the guide was also produced in Spanish and is available digitally through Issuu.
» View the Miami Beach Resident Guide «
DURATION
2 Months
KEY SKILLS
Visual Design, Illustrator, Photoshop, Photography
Resident Guide
Objectives:
Design a comprehensive resident guide aligned with the City of Miami Beach’s branding guidelines.
Provide residents with essential information, city services, and community resources.
Showcase Miami Beach’s beaches, parks, attractions, and recreational opportunities.
Increase accessibility by offering both English and Spanish editions and a digital version.
Challenges:
Miami Beach residents: Individuals and families seeking information about city services, resources, and community programs.
Spanish-speaking residents: Community members who benefit from Spanish-language access to essential information.
New residents: Individuals looking to familiarize themselves with the city, its services, parks, and amenities.
Tight Deadline.
Target Audience:
Organize a wide range of city information into a clear, engaging, and easy-to-navigate publication.
Maintain brand consistency while balancing informative content with visually appealing design.
Create a guide that serves residents’ practical needs while highlighting the city’s lifestyle and attractions.
Ensure accessibility for a diverse population through bilingual and digital formats.
Produce a publication suitable for distribution to 82k+ residents.
Deliverables:
Print: Booklet,
Digest size booklet, 8.5×5.5”
Full Color, Magazine Gloss
Deliverables
